During the exciting launch, Mr. Rahul Mittal, Executive Director, ITL expressed his sentiments, “We have found a winning formula combining European styling and Japanese quality at Indian manufacturing costs. The special ingredient in this formula is our continuous growth mindset with the largest network of channel partners. In fact, great visionaries are willing to take on new challenges and ready to innovate. This formula is shaking up the tractor industry worldwide. Our mission is to help farmers around the world increase their productivity and change their lives. “We want to achieve this through innovation.”
Mr. Gaurav Saxena, Director & CEO, International Business, ITL, said, “At International Tractors Limited, we believe in a global commitment to the farming community that transcends borders and truly values the prosperity of our customers. Our new product offerings are designed to shape the future of farming and we regularly introduce new tractors or upgrade our product portfolio based on market feedback. We are number 1 export brand from India and number 1 among 14 countries in addressable category for last 4 years. These new five tractor ranges will enable us to strengthen our position in the global market with the support of our largest network of over 3000 dealers, serve a wider range of customers as well as enter new territories in different markets.
International Tractors Limited is number 1 in the segment addressable in 15+ countries including France, Finland, Czech Republic, Nepal, Myanmar, Algeria, Hungary, Portugal, Iceland, Germany and more. It is a leading Indian company, exporting tractors equipped with advanced technology in the 16-125 HP segment to more than 150 countries worldwide. The company has grown significantly over the past few years and had a market share of 28% in FY2023, which increased to 36% in H1FY2024.
Also Read: Sonalika’s tractor sales increased by 35.5%
International Tractors Limited is India’s number one tractor export brand. Incorporated in 1996, it is the third largest tractor manufacturer in the country and proudly ranks among the top 5 tractor manufacturers globally. The company manufactures tractors under two brand names – Sonalika and Solis.
Being the No. 1 tractor exporter from India, ITL is proudly associated with 2.5 lakh customers in markets outside India, a true indication of the high acceptance of an Indian brand across the globe. It is the No. 1 brand in its addressable industry in over 15 countries, including both developed and developing countries such as Germany, Finland, Portugal, Iceland, Czech Republic, Myanmar, Nepal and Bangladesh. The company had over 28% market share in exports in FY23, which increased to 36% in H1FY24, which means every third tractor exported from India is manufactured at ITL.
ETL has presence in all European countries. In addition, its tractors are successfully operated by more than thousands of satisfied customers in various European conditions. ITL has also set up a spare parts center in Germany with the help of Yanmar. For your information, we tell you that it caters to the needs of customers in Europe with the aim of providing better service and overall customer satisfaction.